One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But how do you find the best-selling products? This can be done in two ways: with Google Ads, and with Google Analytics. We will explain both methods, and compare them here.

Structuring shopping campaigns in the Google Ads account, done right, will improve your results. But there is a lot of confusion there, and Google does not tell you how to do that. Today, I will explain in an easy and practical way why and how to structure shopping campaigns.