Structuring shopping campaigns in the Google Ads account, done right, will improve your results. But there is a lot of confusion there, and Google does not tell you how to do that. Today, I will explain in an easy and practical way why and how to structure shopping campaigns. 

This free tool brings you unique insights into spend and performance of Performance Max campaigns

How to force a Performance Max campaign to run shopping ads only.

Optmyzr recently streamed a 60-min video call with Performance Max product managers from Google. In it, Google answered the most pressing Performance Max questions from the community and mentioned some upcoming features.

A product title is one of the main signals to tell Google and customers about your product. A relevant title makes viewers click on your ads more often which will increase CTR