Should I use lifestyle or product-only images in shopping ads?

My three bidding strategies to boost your Performance Max or shopping campaigns

One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But how do you find the best-selling products? This can be done in two ways: with Google Ads, and with Google Analytics. We will explain both methods, and compare them here.

Structuring shopping campaigns in the Google Ads account, done right, will improve your results. But there is a lot of confusion there, and Google does not tell you how to do that. Today, I will explain in an easy and practical way why and how to structure shopping campaigns. 

This free tool brings you unique insights into spend and performance of Performance Max campaigns

A product title is one of the main signals to tell Google and customers about your product. A relevant title makes viewers click on your ads more often which will increase CTR

Search and Shopping campaigns running together can help you scale your Ecommerce business. Learn how to do it properly.

How to grow (or scale) Shopping campaigns profitably? One method is with Display and audience targeting. This is the topic of this video