Performance Max ads can run in multiple location types, including mobile apps. Because mobile app traffic is typically lower quality, I exclude it from the Performance Max campaigns. Let’s talk about mobile app placements, how to view them, and how to exclude them from Performance Max campaigns.

Shopping-only Performance Max campaigns, also known as "feed-only", "no-asset", or "naked" campaigns, allow you to reduce non-shop traffic while still taking advantage of Google's cutting-edge AI and intelligent bidding technologies. Today, I am going to show you how to set up a shopping-only performance max campaign on a live Google Ads account.

The new Google AI Product Studio tool will simplify product image transformation for many SMB merchants.

Get additional Performance Max insights, and make better optimization decisions.

Should I use lifestyle or product-only images in shopping ads?

How I quickly increased revenue in a Google Ads account with Performance Max and search campaigns

My three bidding strategies to boost your Performance Max or shopping campaigns

One of the optimization strategies of Google shopping campaigns is to split them into the best-selling products and others. But how do you find the best-selling products? This can be done in two ways: with Google Ads, and with Google Analytics. We will explain both methods, and compare them here.